In today’s fast growing world it’s important, rather inevitable to have a well established online presence. One can not only network but also generate leads and convert them into successful sales. Online presence also acts as a great element when it comes to customer retention and building a relationship with prospective clients.

Most of us struggle if we talk about building and maximising our online presence, especially as a travel advisor. Several blogs, Instagram pages and influencers give tips about consistency, focusing on content, etc, but there seems to be a saturation for our social media pages too. With so many online channels, it can also seem overwhelming. You’re probably wondering, “How do I know where to dedicate my time and resources? Do I have the technical know-how needed? Can I afford it?”

Irrespective of if you have or do not have the support from nation’s largest travel companies, here are 3 most important tips to maximise your online presence as a travel advisor: 

Have a great website

A website is the backbone of practically every business in today’s digital world. It’s almost as if you don’t exist if you don’t have a website. 

Always remember to keep your customer in mind when developing your website. Make sure your website is simple to use and navigate. Your website should really be responsive, which means it should look good on any device, such as a phone or tablet. 

Visitors to an exquisite travel agency website should be inspired to travel. Including stunning, high-resolution images is a fantastic method to accomplish this. To assist clients, you can consider authoring a blog or providing trip inspiration features.

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Create a Google My Business account

You can register a free business listing with a Google My Business account that includes photos, information about your company, links to your website, and a phone number. Your company profile will appear in Google searches that contain specific search phrases. This is a simple and cost-effective strategy to boost your SEO and increase web traffic to your travel firm.

Find your niche on social media and create a strategy around it 

Social media remains one of the most popular ways to engage with customers, but it can be challenging. Rather than spreading yourself thin by posting to multiple  platforms, concentrate on just one or two and post on a regular basis. Choose the social platforms that your customers are most likely to use, for example Instagram!  

Create a business profile on the platforms you choose as it will help to keep the content you post centred and relevant to your customers, but a business profile also provides you with several enhanced features such as demographic information about your followers and enhanced reporting about the performance of your social media page, which you can relate to your business.