Must use Social Media Platforms for Travel Agencies, last one is shocking!
Social Media marketing for any business is inevitable today! If you think, in this fast growing world, your business can survive without any presence on social media, it is time to burst your myth!
Ask yourself these questions : Are your competitors not on any social media platforms? Successful businesses in your industry are not using social media for better online presence? Is your target audience not using these social media platforms? We’re sure you have an understanding of what we mean when we say that social media marketing is an essential part for your business. Apart from having a professionally designed & SEO Integrated website, you also need social media presence for your travel agency.
Here are some platforms that you must use as a travel agency to build stronger online presence and generate more leads :
Instagram & Pinterest
If you’re in the travel industry, you should have an account on at least one photo-sharing site. An ideal situation would be to be present on both Pinterest and Instagram since they are fundamentally different.
Plus, there is an unparalleled connection between travelers and these sites. A study found that 40% of Millennials choose vacation destinations based on how Instagrammable they are. Millennials represent a significant share of the market.
In comparison with Instagram, Pinterest is an aspiration planning site. Instead of sharing photos of their lives, users bookmark pictures that show how they want their lives to look. You get to know how your audience dresses, eats, and travels. That’s why Pinterest is an integral part of social media marketing for travel agents.
A travel advisor can start their social media marketing journey from Facebook. Consider Facebook as your home base for social media marketing for travel agents.This is where you will want to gain fans, upload photos, share content, handle customer service inquiries, create competitions and events, and integrate social accounts.
In terms of Twitter, you have a few choices. Twitter is a great way to communicate with your followers and provide dedicated customer service. Even if you use Facebook or other channels for customer service, creating a Twitter account is still a good idea.
You can use Twitter to stay up-to-date on industry news, follow travel trends, and promote your content.Join conversations by using trending hashtags and adding shortened links to your content.
You don’t need a huge corporate Twitter account if you’re just starting out.As an alternative, you can create a dedicated customer service Twitter account or set up a personal Twitter account and link it to your website.
Yes, you read it right! You’d ask why Linkedin? How can it help my Travel Business grow in any way? The answer is simple! Linkedin is a great way to become a leader in your industry and more importantly, to network with people from all over,
Furthermore, this site is for professionals, who have vacation days and take business trips time and again! Therefore, it is not a bad place to post enticing images and content that can portray how their vacation will look like!