Despite being the hardest-hit sector, the travel and tourism industry is recovering at a promising rate. Tourism has learnt to coexist with the virus as nations have opened their borders. 

For anyone working in the travel and hospitality industry, this is the best time to strengthen their position in the market. 

Thanks to social media and google ads, reaching out to large audiences is no longer difficult for smaller businesses. Anyone can reach out to a global audience without spending a fortune!

However the biggest challenge today is standing out from the crowd. The reality is that the consumer is bombarded with options! Amidst the deafening noise, how can one make their services look unique?

The Challenge

Google ads, Facebook Ads and other online advertising options are highly accessible. Their popularity and effectiveness make them a primary choice for all types of businesses ranging from small scale home-run businesses to multimillion-dollar brands. 

However, the question that must be asked is if my business will gain any benefits from digital advertising. It is important to understand that running an ad in isolation will not get the return on investment. 

 Here’s a step by step guide to promote your business online. 

1- Create a Google Business account- You can create a free listing business account. Your business is non-existent if you haven’t completed the first step. Once you have a better understanding of where your business fits in the existing market you can optimize the listing for better SEO results. 

2- Get a Website– The first step to establishing credibility for your travel business is to get a website. Ask yourself this question. What is the first thing you do when you want to know if a company can be trusted? You look for their website. The travel industry is flooded with service providers, therefore it is important for you to establish trust in at the first step itself! Get your own SEO Integrated, personalized and professionally designed travel business website here.

3- Social Media– The travel industry is a very glamorous space. Everyone aspires to travel, which means creating and engaging a community on social media is not a very difficult task. Establish your niche on social media, network with the right people and add value to the community. (Get Template Plan 1 Month Social Media content in just 1 hour)

4- Facebook Ads– The most powerful advertising tool for any business is Facebook ads. You can reach out to a very specific audience using Facebook. If you know what to sell, and whom to sell, Facebook ads can do wonders for your business. 

5- SEO Blogs– Finally not all lead generation must happen via paid ads on Facebook or google. SEO business blogs are a highly effective tried and tested way of bringing people to your website.